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Bettina von Stamm, "Managing Innovation, Design and Creativity"

Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners.

Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together  - identifies tools and techniques that will help improve an organization's effectiveness

Innovation, design and creativity are amongst the most frequently used words in business today. However, whilst most managers agree that innovation and creativity are essential to assuring long-term success, many struggle with realizing this in their work and translating it into everyday business life. Managing Innovation, Design and Creativity provides managers and students with insights that help them create sustainable and innovative organizations. These insights will help the reader to appreciate and understand how their organization can gain most from innovation, design and creativity and, more importantly, will show them how to translate these words into action.

FEATURES

Offers an integrative approach to innovation, design and creativity.

Includes a collection of 10 substantive case studies from a broad range of industries that provide insights into the wide range of topics necessary to create an innovative organization.

Identifies tools and techniques that will help to improve an organization’s innovation performance.

Managing Innovation, Design and Creativity has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.

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