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Making Dough: The 12 Secret Ingredients of Krispy Kreme Sweet Success
Posted on 2010-03-23
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General Information Publisher: Wiley ISBN: 0471432091 Format/Medium: PDF Pages: 240 Filesize: 10.2MB Description Although it began humbly in 1937, Krispy Kreme and its 300 retail outlets in America sell more than two billion doughnuts a year. Seeking the secrets of Krispy Kremes enormous success, Kazanjian and Joyner, both business writers, offer a tantalizing taste of the corporate strategies that have established the companys reputation. Drawing on interviews with company employees, business professors and customers, the authors discover that the recipe for Krispy Kremes sweet success contains 12 major ingredients, such as mix good taste with show business, maintain high standards, expand and protect your brand and give back to the community. As the authors point out, the company has very shrewdly customized its stores down to the windows that provide an opportunity to watch the process of doughnut making. DOWNLOAD FROM HERE:
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