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Law & Politics Civil Protection Orders: A Guide for Improving Practice
Law & Politics Tortured Justice: Using Coerced Evidence to Prosecute Terrorist Suspects
Law & Politics Tortured Justice: Using Coerced Evidence to Prosecute Terrorist Suspects
Law & Politics Intellectual Property Rights
Law & Politics Tortured Justice: Using Coerced Evidence to Prosecute Terrorist Suspects
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Law & Politics Rights of the People by Melvin Urofsky
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Law & Politics Aktuelle Probleme des Wissenschaftsrechts: Arbeitstagung anlässlich der Eröffnung des Instituts für Öffentliches Recht an der Juristischen Fakultät der Georg-August-Universität Göttingen
Law & Politics Hidden Slaves: Forced Labor in the United States
Law & Politics Discover Canada: The Rights and Responsibilities of Citizenship
Law & Politics How to Retire Abroad by Roger Jones
Law & Politics Living and Working in Australia
Law & Politics Introduction to International Relations: Theories and Approaches
Law & Politics Modern Law of the Sea: Selected Essays
Law & Politics Information Feudalism: Who owns the Knowledge Economy ?
Law & Politics Darkness: The Rise of the Russian Criminal State
Law & Politics Going to Live in Australia by Mary Neilson, Mathew Collins
Law & Politics The Accidental Leader: What to Do When You're Suddenly in Charge
Law & Politics Smash and Grab, Conflict, Corruption, and Human Rights Abuse In the Shrimp Farming Industry
Law & Politics Tortured Justice: Using Coerced Evidence to Prosecute Terrorist Suspects
Law & Politics Tortured Justice: Using Coerced Evidence to Prosecute Terrorist Suspects
Law & Politics Intellectual Property Rights
Law & Politics Tortured Justice: Using Coerced Evidence to Prosecute Terrorist Suspects
Law & Politics Imbalance of Powers
Law & Politics Rights of the People by Melvin Urofsky
Law & Politics The ABC of European Union Law
Law & Politics Aktuelle Probleme des Wissenschaftsrechts: Arbeitstagung anlässlich der Eröffnung des Instituts für Öffentliches Recht an der Juristischen Fakultät der Georg-August-Universität Göttingen
Law & Politics Hidden Slaves: Forced Labor in the United States
Law & Politics Discover Canada: The Rights and Responsibilities of Citizenship
Law & Politics How to Retire Abroad by Roger Jones
Law & Politics Living and Working in Australia
Law & Politics Introduction to International Relations: Theories and Approaches
Law & Politics Modern Law of the Sea: Selected Essays
Law & Politics Information Feudalism: Who owns the Knowledge Economy ?
Law & Politics Darkness: The Rise of the Russian Criminal State
Law & Politics Going to Live in Australia by Mary Neilson, Mathew Collins
Law & Politics The Accidental Leader: What to Do When You're Suddenly in Charge
Law & Politics Smash and Grab, Conflict, Corruption, and Human Rights Abuse In the Shrimp Farming Industry
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Law & Politics Lyrics: PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
Posted on 2010-04-13
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More PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media by Trevor Morris, Simon Goldsworthy Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging references to PR abound, and journalists and others feel free to make overarching comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people working within big organizations do not seek the limelight. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments that rarely have more than a hundred staff and usually many fewer. PR also operates under many aliases – it seems that only a minority of practitioners like calling themselves public relations people – and its border territories with other communications and marketing disciplines are blurred and often disputed. This makes it difficult for outside observers and scholars to get to grips with PR, but also surprisingly hard for those working in PR to know their own business: no one individual has real experience of all the main areas of PR work. PR people have represented all kinds of causes and interests, and have done so using all kinds of tactics. They have been associated with many sins: creating false pretexts for wars; political spin and skulduggery; and seeking to excuse the worst excesses of the corporate world, to the point of claiming that ‘Toxic sludge is good for you!’ But, equally, your favourite charity, celebrity, hospital and politician, as well as the innocuous companies you rely on to meet your day-to-day needs, use PR. Mahatma Gandhi, Martin Luther King and Nelson Mandela were all brilliant at public relations: Mandela still is. So, in their own ways, were Hitler, Stalin and Saddam Hussein. Public relations is a strangely contradictory business. The authors explain some of those contradictions. This book is essential reading not just for journalists, students and PR practitioners - whether they work in business, government or for NGOs - but for anyone concerned about the ingredients of the media they consume. The authors use a skilful blend of inside knowledge, experience and scholarship to explore this rapidly growing industry and reach new and challenging conclusions about the role PR is destined to play in the 21st century. or or or More serious and useful books!: |
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