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Law & Politics Lyrics: Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan (Tracking Globalization)

Posted on 2010-04-13




Name:Law & Politics Lyrics: Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan (Tracking Globalization)
ASIN/ISBN:0253346673
Language:English
File size:1.78 Mb
Publisher: Indiana University Press
Publish Date: 2005-12
ISBN: 0253346673
Pages: 310 pages
File Type: PDF
File Size: 1.78 MB
   Law & Politics Lyrics: Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan (Tracking Globalization)



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Roddey Reid, "Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan"

A tangible aspect of living, working, and traveling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In Globalizing Tobacco Control, Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; "social marketing" techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.

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Nonfiction Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan (Tracking Globalization)

Nonfiction Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan (Tracking Globalization)

Roddey Reid, "Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan"Publisher: Indiana University Press | 2005-12 | ISBN: 0253346673 | 310 pages | PDF | 1.78 MBA tangible aspect of living, working, and traveli ...

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