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Lynda - Social Media Marketing with Facebook and Twitter
Posted on 2010-08-15
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Quote: The Big Picture Understanding online marketing 08:44 7.9 MB Comparing Twitter with Facebook 10:35 10.3 MB Preparing for online marketing 04:22 4.5 MB 2. Twitter Basics Setting up your business account 09:33 9.1 MB Creating a custom background 09:56 12.2 MB Tweeting and following 04:57 5.7 MB Following Twitter's terms of service 02:37 3.1 MB 3. Facebook Basics Setting up your personal profile 08:14 8.3 MB Understanding Facebook 08:12 9.6 MB Adding friends to your personal profile 06:34 7.1 MB Using friend lists to control who sees what 04:41 5.0 MB Customizing privacy settings 08:59 9.2 MB Following Facebook's terms of service 04:15 4.2 MB 4. Twitter for Business Tweeting strategically 12:23 11.3 MB Attracting followers 08:02 9.1 MB Following the left people 03:52 3.9 MB Getting retweeted 08:10 8.1 MB Searching for opportunities 11:35 12.8 MB Cross-promoting your Twitter feed 06:26 7.5 MB Measuring your impact 09:28 10.8 MB 5. Facebook Pages and Fans Introducing Pages 08:18 10.0 MB Setting up a Facebook Page 06:23 6.3 MB Adding content 09:12 10.5 MB Sending notes to fans 03:54 4.0 MB Updating your fans 04:41 5.5 MB Adding admins and editing settings 06:22 7.1 MB Adding apps to your Page 07:52 9.1 MB Promoting your Page with events 08:58 9.8 MB Promoting your Page with social ads 07:14 7.4 MB Promoting your Page outside Facebook 06:15 7.5 MB Measuring Page traffic 06:05 6.5 MB 6. Facebook Groups and Members Introducing Groups 08:02 8.7 MB Creating a Facebook Group 03:56 4.4 MB Sending inbox messages to Group members 02:10 2.5 MB Download
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