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History/Military Троя и троянцы. Боги и герои города-призрака
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
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History/Military Luxury World: The Past, Present and Future of Luxury Brands
Posted on 2010-03-16
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More Mark Tungate, "Luxury World: The Past, Present and Future of Luxury Brands" For the first time in twenty years the luxury market is shrinking. Now more than ever we need to understand the role of luxury. So, what is real luxury? Once used to describe genuinely sumptuous surroundings or outstanding products, the concept of luxury has been hijacked by a multitude of aspiring or expensive commodities, so that today it is applied to everything from foot spas to instant hot chocolate. Who are the genuine luxury brands, and how have they reacted to the democratization of glamour? What strategies do they use to lift themselves beyond the mere prestige into the realm of the truly elite? Who are their customers, and what kind of lives do these remarkable people lead? How do luxury brands seduce and retain them? With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function. Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top jewelry designers.
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