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"We have to start a new discourse, a new dream, in which Latin America overcomes its challenges, and become a leading actor of the economy, the arts and sciences overall. We see Lourdes, not as a researcher or a talented economist. We see in her an unconditional ally of our cause and her work is one of our most powerful weapons." - Gaston Acurio, Peruvian chef and Ambassador of Peruvian cuisine "In a conversation held in mid-2003, President Lula said that Latin America could be part of the first-world in the 21st century. After a brief debate we concluded that no first-world country can exist without first-world enterprises and the necessary path to reach progress and a wealthy society come from the process generated by national companies becoming internationally competitive. Professor Lourdes Casanova's work is extremely opportune to serve as a continuous stimulus for the growth and development of Latin America." - Luiz F. Furlan, Minister of Industry, Development, and Foreign Trade of Brazil, 2003-2007 "Lourdes Casanova compellingly studies several globally competitive firms from Latin America, and how they have influenced their own business environments. Such knowledge of new competitors and collaborators from the emerging markets is a must for all business professionals today." - Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School, "When radical change in global governance accords the rightful place at the table to emerging markets, Lourdes Casanova's fluent and intelligent account tells us what we should know about global corporations originating in Latin America. Written by a leading investigator on international business, this account transcends traditional approaches and deals with new visions, branding challenges and corporate citizenship." - Jacques Marcovitch, Professor and Former President, Universidade de Sao Paulo, Brazil "Based on a series of in-depth, vividly presented case studies this book provides a timely examination of a rising breed of multinational companies, the "Global Latinas", a sizeable group of corporate giants from Latin America. The book explores the innovative business models adopted by the often charismatic business leaders at the helm of the Global Latinas, and implicitly poses the question whether they represent a unique type of multinational company or "merely" a new force on the international landscape - but with distinctive Latin American characteristics." - Anne Miroux, Head Investment Analysis Branch, DIAE, UNCTAD "This book offers new and interesting perspectives on the emergence and impacts of improbable multinationals: those based in Latin America." - Moises Naim, Editor in Chief Foreign Policy magazine "This excellent work gives a fascinating perspective on the rise of Latin American multinationals, their increasingly important role on the global economy and the determining factors of their success." - Daniel Servitje, Chief Executive Officer, Grupo Bimbo

This book describes the emergence of new multinationals from emerging countries, in particular, those coming from Latin America.A lot of focus has been put on studying multinationals from the developed world. Little attention has been paid to multinationals which are emerging from less developed regions such as Latin America. This book focuses on this new phenomenon. The content of this book is based upon original research conducted at INSEAD in collaboration with the Inter American Development Bank. The research project studied eleven large and medium sized emerging multi-nationals from Latin America. These new players are changing the competitive landscape in many sectors and in many continents. The reader of the book will benefit by learning from the unique characteristics of these new players and learn how they can effectively compete against and partner with them.Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

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