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Logo Design Love: A Guide to Creating Iconic Brand Identities

Posted on 2011-03-16




Name:Logo Design Love: A Guide to Creating Iconic Brand Identities
ASIN/ISBN:0321660765
Publish Date:December 30, 2009
Pages:216 pages
File size:4.1 Mb
ISBN: 0321660765
Publish Date: December 30, 2009
Pages: 216 pages
File Type: PDF
File Size: 4.1 MB
Other Info: New Riders Press
   Logo Design Love: A Guide to Creating Iconic Brand Identities

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David Airey, ""

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

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