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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Posted on 2010-04-13
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More Laurence Vincent "" This book serves to help marketers think like storytellers. It provides a look at the narrative cycle that binds consumers to the brand. It liberates storytelling and promotes it to a strategic device for the brand manager, rather than the function of copywriters. Download FREE: >>> Download many interesting free eBooks HERE <<<
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