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Key Account Management
Posted on 2010-04-13
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Author: Peter Cheverton
Publisher: Kogan Page (2001) Binding: Paperback, 352 pages pricer: $38.00 ISBN-10: 074943595X editorialreviews Central to any company`s sales and marketing strategy, this highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retailing and developing key customers. It is packed with examples, techniques, diagrams, action points, checklists, and a Career Development -ROM with planning tools and software. checked
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