Kevin T. Jackson, «Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line» (0195161386)

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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success.

Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the left balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy.

Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.

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	Technical Building Reputational Capital: Strategies for Integrity and Fair Play That Impro Author: Kevin T. JacksonPublisher: Oxford University PressPublish Date: 01 March, 2004ISBN: 0195161386
	Business/Investing Kevin T. Jackson, Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line Kevin T. Jackson, Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom LineOxford University Press \| ISBN:0195161386 \| 2004 Year \| CHM \| 2,15 Mb \| 240 PagesIn the aftermath of scandals such as those ...
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	Magazine Spend with Confidence to Improve the Bottom Line, Free American Express White Paper
	Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line Author: Kevin T. JacksonPublisher: Oxford University Press, USA (2004)Binding: Hardcover, 240 pagespricer: $45.00ISBN-10: 0195161386editorialreviewsIn the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspici ...
	Fair Pay, Fair Play: Aligning Executive Performance and Pay Fair Pay, Fair Play: Aligning Executive Performance and PayJossey-Bass \| 2010-04-12 \| ISBN: 0470571055 \| 288 pages \| PDF \| 1.5 MBA timely look at how to evaluate and determine executive pay Recognized as the leading expert on executive comp ...

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