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Jennifer Grappone,"Search Engine Optimization An Hour a Day"

Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results.

*Cut through the trendy jargon to find the "Eternal Truths" of SEO

*Discover the left keywords using the latest research tools and your own gut check

*Get to know your stats and the free stat-collector, Google Analytics

*Optimize your site for search engines and your site visitors so you can be found, then make the sale

*Use the social web to help you reach your business goals, even if you're not a social networking butterfly

*Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

*Engaging left-brain vs. left-brain discussions about tackling key issues from two unique perspectives

*Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

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