Economics/Finances James W. Cortada - 21st Century Business: Managing and Working in the New Digital Economy (0130305693)

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James W. Cortada - 21st Century Business: Managing and Working in the New Digital Economy

Manage all the changes driving your business in the 21st century!

In a time of unremitting, accelerating technological change, James W. Cortada offers a calm, intelligent path through the wilderness, helping managers understand the big picture and successfully manage the transition to the Internet economy. Cortada shows how to get past the hype associated with innovation, and leverage the best of the new technologies — without abandoning management fundamentals that are more important today than ever.

Management

How the fundamentals of management will — and won't — apply in the 21st century

Knowledge

Master today's best practices for creating a learning organization

Internet

Leverage the Internet to build smarter, more efficient supply and value chains

Work

Understand how the new economy transforms work — and workers

Strategy

Choose a new future for your company — high-level approaches and step-by-step tasks

21st Century Business demonstrates how to manage and work as your firm transforms itself from an Industrial Age enterprise to a 21ST CENTURY BUSINESS, presenting street-wise strategies, guidelines, examples, and tips every manager can start using today. It's a masterful guide to what is changing, how to live in both worlds, and where your future sources of profit and personal success will come from.

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