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Lectures on Numerical Methods in Bifurcation Problems
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
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A Short Biographical Dictionary of English Literature
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Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
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James B. Twitchell "Living It Up - Our Love Affair With Luxury"
Posted on 2010-04-13
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More Publisher: Columbia University Press Language: English ISBN: 0231124961 Paperback: 309 pages Data: February 15, 2002 Format: PDF Size: 9 MB Description: As the author of works on advertising, materialism and modern culture, University of Florida professor Twitchell should have been the most immune to acquisitive desire while doing research in posh Rodeo Drive and Madison Avenue stores. That he was momentarily struck with passion by a Ralph Lauren tie not only demonstrates his humanity, but also underlines one of his theses: no one is above a bit of luxury lust. The reason for this, he says, is, "We understand each other not by sharing religion, politics, or ideas. We share branded things. We speak the Esperanto of advertising, luxe populi." These are sentiments voiced by many who study consumer culture, but Twitchell addresses conspicuous consumption in a new way, free of the superior tone often adopted by his academic peers. He embarks on a course of fieldwork that is both absurdist and charming, as he chats up Fendi salespeople and stands slack-jawed in the lobby of the Bellagio hotel in Las Vegas. With the research done, but the tie unbought, he comes away with insights about the American quest for luxury products and provides a history of such yearning: "The balderdash of cloistered academics aside, human beings did not suddenly become materialistic. We have always been desirous of things." Many of those things, in the recent past and definitely in the present, have been imbued with an aura of opulence and indulgence, Twitchell posits, leading to a kind of emotional satisfaction through shopping, especially for items outside one's budget. With its intelligence and wit, Twitchell's exploration of consumerism belongs in every shopping bag.
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