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History/Military Троя и троянцы. Боги и герои города-призрака
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
Useful Links
History/Military Irresistible Empire: America's Advance Through Twentieth-Century Europe
Posted on 2010-03-16
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More Irresistible Empire: America's Advance Through Twentieth-Century Europe By Victoria de Grazia The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.
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