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Cultures & Languages Introduction to Communication Studies (Studies in Culture and Communication)
Posted on 2010-04-16
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Author: John Fiske
Publisher: Routledge (1990) Binding: Paperback, 203 pages pricer: $33.95 ISBN-10: 0415046726 editorialreviews In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. checked
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