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Business Internet Marketing: Strategy, Implementation and Practice
Posted on 2010-04-15
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More Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick, "Internet Marketing: Strategy, Implementation and Practice" This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the internet. New to this edition: a revised structure providing a clear sequence to the stages of strategy development and implementation; a new chapter on how the Internet can be used to vary the marketing mix; new chapters on the micro- and macro-environment for the Internet, providing a foundation for strategy development, strategy chapter has been updated to reflect latest thinking; greater detail on Internet marketing communications, including the latest techniques, such as pay-per-click search engines and viral marketing; new case studies; relationship marketing chapter now takes a CRM-oriented approach; new, four-color design to improve clarity. Download mirror Not all books ... appear on the homepage. In order not to miss many of them follow ebooks section (see top of each page on AH)
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