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International Business Strategy and Multinational Enterprise
Posted on 2010-03-16
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More International Business: Strategy and the Multinational Enterprise s International Business: Strategy and the Multinational Enterprise A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of why do I really need to know all of this stuff?
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