International Brand Management Of Chinese Companies 3790820296 pdf (3790820296)

Like Book123?! Give us +1

Author: Sandra Bell

Publisher: Physica-Verlag Heidelberg (2008)

Binding: Hardcover, 370 pages

pricer: $149.00

ISBN-10: 3790820296

editorialreviews

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global? - How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea? - How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why? Read the book and discover yourself.

Buy Book at Lowest Price on Amazon

checked

Rating:
2.5 out of 5 by Book123

Download Links
Server	Status
Direct Download Link 1	Alive
Direct Download Link 2	Alive
Download Link (Download Link 1)	Alive
Buy This Book at Best Price >>

Like this article?! Give us +1:

	C. T. Hsia on Chinese Literature (Masters of Chinese Studies, V. 1) C. T. Hsia, «C. T. Hsia on Chinese Literature (Masters of Chinese Studies, V. 1)»Columbia University Press \| ISBN: 0231129904 \| 2004 \| PDF \| 544 pages \| 2.36 MB
	Encyclopedias China in the World Market: Chinese Industry and International Sources of Reform in the Post-Mao Era Thomas G Moore "China in the World Market: Chinese Industry and International Sources of Reform in the Post-Mao Era"Cambridge University Press \| 2002-03-18 \| ISBN: 052166442X \| 362 pages \| PDF \| 1,3 MBThomas G. Moore examines the role of th ...
	Business/Investing 'To Get Rich Is Glorious!': China's Stock Markets in the '80s and '90s (Studies on the Chinese Economy) 'To Get Rich Is Glorious!': China's Stock Markets in the '80s and '90s (Studies on the Chinese Economy)Publisher: Palgrave Macmillan \| ISBN: 0333920252 \| edition 2001 \| PDF \| 265 pages \| 2,4 mb This book provides a guide to 20 years of C ...
	Catch-Up and Competitiveness in China: The Case of Large Firms in the Oil Industry (Routledge-Curzon Studies on the Chinese Economy, 8) Author: Jin ZhangPublisher: RoutledgeCurzon (2004)Binding: Hardcover, 216 pagespricer: $170.00ISBN-10: 0415333210editorialreviewsThis book examines the role of corporate structure, including the role of corporate headquarters, in the succes ...
	The Chinese Model of Modern Development (Routledge Studies on the Chinese Economy) Author: Tian Yu CaoPublisher: Routledge (2005)Binding: Hardcover, 323 pagespricer: $170.00ISBN-10: 0415345189editorialreviewsThis book examines the Chinese model of modern development, reflecting on the historical experience of China's refo ...
	Internationalisation of Logistics Systems: How Chinese and German companies enter foreign markets (Mandarin_chinese Edition) Author: Frank Straube, Shihua Ma, Michael BohnPublisher: Springer (2008)Binding: Paperback, 152 pagespricer: $269.00ISBN-10: 354076982XeditorialreviewsOver the past decades the world economy has reached an unprecedented level of global inte ...

Share this page with your friends now!
Text link
Forum (BBCode)
Website (HTML)

DISCLAIMER:

This site does not store International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics) on its server. We only index and link to International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics) provided by other sites. Please contact the content providers to delete International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics) if any and email us, we'll remove relevant links or contents immediately.

Book123

Categories

Share With Friends

Archive by Date

Search Tag

Newest

Useful Links

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and ... Markets (Contributions to Economics)

Related Articles

DISCLAIMER:

Comments (0) All