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Business Interactive Publishers Handbook

Posted on 2010-05-31

Name:	Business Interactive Publishers Handbook
ASIN/ISBN:	1885452071
Publish Date:	1885452071
Pages:	320 pages
File size:	11 Mb
Publish Date:	1996
ISBN:	1885452071
Pages:	320 pages
File Type:	PDF
File Size:	11 MB
Other Info:	Carronade Group

Business Interactive Publishers Handbook

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Paul Palumbo, John Kalb, "Interactive Publishers Handbook"

Table of Content

Chapter 1 - The Market 19

chapter 2 - The Customers 37

chapter 3 - Financing 53

chapter 4 - The Product 69

Chapter 5 - Marketing and Public Relations 11 1

Chapter 6 Distribution 149

Chapter 7 - Online Network Franchise 179

Chapter 8 - Merchandising 199

Appendix Case Studies 206

,/Patents and Corporate Litigation: Practical Considerations 215

Software Development and Publishing Agreement 225

lntellectual Property Rights Affecting Multimedia Projects 249

Affiliated Label Agreement 269

Distributor Directory 283

Law Firm Dlrectory 295

Venture Capital Directory 301

Replication & Packaging Directory 307

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