Inside the Mind of the Shopper- The Science of Retailing (0137126859)

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Inside the Mind of the Shopper: The Science of Retailing

How Today??Ts Shoppers Really Think, Behave, and Buy:

Breakthrough Insights for Creating High-Profit Retail Experiences!

??oInside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.???

??"Matt Ohligschlager, Senior Manager, Consumer and Market Knowledge, Procter Gamble

??oFrom his 40 years of observing shoppers, Herb Sorensen has given us the gift of understanding shoppers. Now, we clearly see that the store layouts merchants want are not what shoppers want. On the ground, managers THINK they know their shoppers, but anyone who follows Herb??Ts handbook on shopper insights will know them a lot better.???

??"Joel Rubinson, Chief Research Officer, The Advertising Research Foundation

Today, improving the effectiveness of the retail experience is no longer an option: It??Ts a matter of survival??"and nobody knows more about doing that than Herb Sorensen. That??Ts because Sorensen understands your customer??Ts in-store behavior better than anyone else on earth.

Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results.

You??Tll discover how to drive more profit from the ??oquick trip???...the three ??omoments of truth??? in every shopping event...custome r ??omigration patterns??? within the store...and how to use ??oactive retailing??? to place products precisely where they??Tll do best.

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