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Innovation that Fits

Posted on 2010-04-16




Name:Innovation that Fits
ASIN/ISBN:0131438204
File size:25 Mb
Publisher: Prentice Hall (February 8, 2005)
Pages: 398Pages
File Type: PDF
File Size: 970 KB
Other Info: 0131438204
   Innovation that Fits

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"Innovate or die. Companies have heard that message loud and clear¿but they still struggle with how to actually make it happen. reveals what works and what doesn't, helping you build a focused, sustainable innovation strategy that fits your business and your marketplace.

The authors draw on an unprecedented study of 250 recent corporate innovation initiatives in industries ranging from manufacturing to biotech, retail to information technology. They offer a clear-eyed assessment of every leading approach: its advantages and drawbacks, its execution challenges, and where it's most likely to work (or not).


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