Innovating Strategy Processes (Strategic Management Society) (1405129395)

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Steven W. Floyd, Steven Floyd, Franz W. Kellermanns ""

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.

* Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.

* Offers new conceptual frameworks for analyzing and designing strategy process.

* Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.

* Signals the future direction of the field. Buy Book at Lowest Price on Amazon

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