Ingredient Branding: Making the Invisible Visible (ReUp) (3642042139)

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Philip Kotler, Waldemar Pfoertsch, "Ingredient Branding: Making the Invisible Visible"

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

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	Nonfiction The Language of Mathematics: Making the Invisible Visible Publisher: W.H. Freeman & CompanyLanguage: englishISBN: 071673379XPaperback: 344 pagesData: October 1998Format: PDFDescription: Keith Devlin is trying to be the Carl Sagan of mathematics, and he is succeeding. He writes: "Though the structu ...
	The Language of Mathematics: Making the Invisible Visible by KEITH DEVLIN Author: KEITH DEVLIN The Language of Mathematics: Making the Invisible Visible by KEITH DEVLIN Product Details# Paperback: 352 pages# Publisher: Holt Paperbacks (March 13, 2000)# Language: English# ISBN-10: 0805072543# ISBN-13: 978-08050725 ...
	Technical The Language of Mathematics - Making the Invisible Visible
	Technical The Language of Mathematics: Making the Invisible Visible {PAPYRUSOLD) Author: Roger LowensteinProduct Details # Paperback: 352 pages # Publisher: Holt Paperbacks (March 13, 2000) # Language: English # ISBN-10: 0805072543 # ISBN-13: 978-0805072549 # Product Dimensions: 9.1 x 6.1 x 1 inches Product Description ...
	The Language of Mathematics, Making the Invisible Visible "The great book of nature," said Galileo, "can be read only by those who know the language in which it was written. And this language is mathematics." In The Language of Mathematics, award-winning author Keith Devlin reveals the vital role ...
	Making Invisible Latino Adolescents Visible: A Critical Approach to Latino Diversity (Garland Reference Library of Social Science) Author: Montero-SieburtPublisher: Routledge (1999)Binding: Hardcover, 352 pagespricer: $140.00ISBN-10: 0815323441editorialreviewsMaking Invisible Latino Adolescents Visibleexplores both economic and social factors that hinder the progress o ...

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