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Science/Engineering Influence: Science and Practice (4th Edition)

Posted on 2010-03-16




Name:Science/Engineering Influence: Science and Practice (4th Edition)
ASIN/ISBN:0321011473
Language:English
File size:4.25 Mb
Publisher: Allyn & Bacon; 4 edition 2000
Pages: 290 Pages
ISBN: 0321011473
File Type: PDF
File Size: 4.25 MB
   Science/Engineering Influence: Science and Practice (4th Edition)

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Robert B. Cialdini, "Influence: Science and Practice (4th Edition)"

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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