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Economics/Finances Industrielle Forschung und Entwicklung in Emerging Markets: Motive, Erfolgsfaktoren, Best-Practice-Beispiele

Posted on 2010-03-16




Name:Economics/Finances Industrielle Forschung und Entwicklung in Emerging Markets: Motive, Erfolgsfaktoren, Best-Practice-Beispiele
ASIN/ISBN:3834913405
Language:English
File size:5.2 Mb
Publish Date: 2009
ISBN: 3834913405
Pages: 296 pages
File Type: PDF
File Size: 5,2 MB
Other Info: Gabler Verlag
   Economics/Finances Industrielle Forschung und Entwicklung in Emerging Markets: Motive, Erfolgsfaktoren, Best-Practice-Beispiele



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Holger Ernst, Anna T. Dubiel, Martin Fischer, "Industrielle Forschung und Entwicklung in Emerging Markets: Motive, Erfolgsfaktoren, Best-Practice-Beispiele"

Wie bauen namhafte Unternehmen F&E-Standorte für ihre Kernprodukte in Emerging Markets auf? Welche Faktoren sind dabei erfolgsentscheidend? Vom Offshoring einfacher Standardtätigkeiten bis hin zu komplexen globalen Kompetenzzentren stellen renommierte Unternehmen ihr F&E-Engagement vor. Hochaktuelle wissenschaftliche Erkenntnisse und eine Zusammenfassung mit Checklisten und "Lessons learned".

Aus dem Inhalt:

1. Vorwort der Herausgeber

2. Einführung in das Thema mit neuesten wissenschaftlichen Erkenntnissen

3. Erfolgsfaktoren und Best-Practices namhafter Unternehmen:

-Unternehmensbeschreibung

-Vorstellung des F&E-Standorts im Emerging Market

-Erfolgsfaktoren

-"Lessons learned"

4. Zusammenfassung und Checklisten

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