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Imagining Marketing

Posted on 2011-01-19




Name:Imagining Marketing
ASIN/ISBN:0415234867
Publish Date:March 20, 2001
Pages:320 pages
File size:3.8 Mb
Publish Date: March 20, 2001
ISBN: 0415234867
Pages: 320 pages
File Type: PDF
File Size: 3.8 MB
Other Info: Routledge
   Imagining Marketing

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"Imagination" is a word that is widely used but rarely examined. This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to marketing phenomena.

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