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Olaf G. Rughase, "Identity And Strategy: How Individual Visions Enable the Design of a Market Strategy That Works"

This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented which emphasizes the importance and dynamics of organizational identity and corresponding time discrepancies for strategy making.

Whilst most strategists use the economically and analytically ‘best’ strategy as a measure, Olaf Rughase introduces a new measure for strategy making that takes personal feelings, values and aspirations of organizational members into account. Claiming that individually desired organizational identities – which can be seen as individual visions – give direction, motivation and impetus for strategy action and development, he suggests reaching a shared desired organizational identity which should then be taken as a strategy measure. Using rational and analytical factors the shared desired identity is then challenged and evolved until an attainable market strategy that works in practice is reached. In this way he also shows how the organization’s customers can be closely connected to organizational identity in practical strategy making.

By weaving both practice and theory together, this fascinating book provides a fresh voice on compelling management issues and will be invaluable to academics, researchers, practitioners, consultants and students with an interest in strategic and organizational management.

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	Business/Investing Identity And Strategy: How Individual Visions Enable the Design of a Market Strategy That Works Olaf G. Rughase “Identity And Strategy: How Individual Visions Enable the Design of a Market Strategy That Works" Edward Elgar Publishing \| 2006 \| ISBN: 1845423100 \| 256 pages \| PDF \| 1.7 Mb
	Business/Investing Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy Michael Moesgaard Andersen, Flemming Poulfelt"Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy"Wiley \| 2006-11-17 \| ISBN: 0470033533 \| 320 pages \| PDF \| 1,4 MBWhat people are saying about Discount Busi ...
	Economics/Finances Superperformance Stocks: An Investment Strategy for the Individual Investor Based on the 4-year Political Cycle Superperformance Stocks: An Investment Strategy for the Individual Investor Based on the 4-year Political Cycle Publisher: Prentice-Hall \| ISBN: 0138761515 \| edition 1977 \| PDF \| 240 pages \| 8,6 mb LOVE, RICHARD S. Super-performance Stock ...
	History/Military Science, Strategy and War: The Strategic Theory of John Boyd (Strategy and History Series) Frans Osinga, "Science, Strategy and War: The Strategic Theory of John Boyd (Strategy and History Series)"Publisher: Routledge \| ISBN: 0415371031 \| edition: 2006 \| PDF \| 313 Pages \| 1,5 MbThis is an in-depth analysis of the strategic theor ...
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