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How to Write a Marketing Plan (Creating Success)
Posted on 2010-04-14
|  |
Author: John Westwood
Publisher: Kogan Page (2006) Binding: Paperback, 129 pages pricer: $17.95 ISBN-10: 0749445548 editorialreviews A hands-on guide to creating a complete, professional marketing plan for any business "A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Rating:
2.5 out of 5 by Book123 |
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| Business/Investing How to Write a Marketing Plan(repost) How to Write a Marketing PlanKogan | 2006-09-01 | ISBN: 0749445548 | 129 Pages | PDF | 1 MbA hands-on guide to creating a complete, professional marketing plan for any business "A 'must-have' educational resource for marketing students, and ... |
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