How to Persuade People Who Don (0471647977)

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How to Persuade People Who Don

Posted on 2010-04-16

Name:	How to Persuade People Who Don
ASIN/ISBN:	0471647977
Author:	Joel Bauer, Mark Levy
Publisher:	Wiley (2004)
Pages:	Hardcover, 256 pages
File size:	51.17 Mb

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Author: Joel Bauer, Mark Levy

Publisher: Wiley (2004)

Binding: Hardcover, 256 pages

pricer: $27.95

ISBN-10: 0471647977

editorialreviews

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen

In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.

Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

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	Technical How to Persuade People Who Dont Want to be Persuaded The art of persuasion as taught by one of the world's most sought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," ...

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