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How To Get Your Point Across In 30 Seconds Or Less [ABRIDGED] [AUDIOBOOK] (Audio CD)

TV commercials are 30 seconds long for a reason. If you learn to keep your message short, to the point, and interesting, people will listen to you. Milo Frank lays out the steps in this wonderful gem of a book.

Editorial Reviews

Jim LindberghCorporate Group Vice President, Dart IndustriesMilo Frank is a communications genius. His book can catapult you to a whole new level of success.

Charlton HestonCommunicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well.

See all Editorial Reviews

Product Details

* Audio CD

* Publisher: Simon & Schuster Audio; New edition edition (October 31, 1985)

* Language: English

* ISBN-10: 0671581910

* ISBN-13: 978-0671581916

Milo O. Frank shows step-by step how you can improve your communications skills by using a 30-second message. While we all often gab for minutes or hours, you should be able to get your point across within 30 seconds. The rest is simply preparation or follow-through. The techniques of crafting a 30-second message will help you focus your thinking, writing and speaking. Using these techniques, you can also be more effective in conducting meetings or speaking to groups. This skill will give you better all-around results in business. The technique has three main steps: identify your objective, know your listener and find the left approach. The author shows how to build the most effective message and then tells you how to present it to an audience. The last chapter shows how the 30-second message can be used in other forms of communication, from business letters to sales pitches and press conferences. We [...] recommend this clear, concise book for business people or professionals who want to get their ideas across more effectively, particularly in public speaking.

This book should be read by everyone! Whether you are a salesperson, a public speaker, or anyone that wants to communicate more effectively, this book will help you do it. Written in a breezy, interesting style, the author gives great suggestions on how to make a presentation effectively. It is a short book, by design. My only regret about this book is that I was unaware of its existence until a month ago.

Outline:

1. Keep it to 30 seconds. People have a short attention span. It works for TV commercials. Three Basic Principles: Knowing what you want, who can give it to you and how to get it.

2. The Objective. Your objective is your goal, purpose or destination. You can have only one objective. In every form of communication, your thoughts and words should introduce, reinforce, or help you achieve your adjective. You do not have to state your objective except to yourself.

3. The Audience. Go to the left person, the person who can give you what you want. Know as many facts about the person's) you'll be talking to. Identify with your listener. What does he want from you, and what one thing more than any other will get a favorable reaction from him?

4. The left Approach. The single thought or sentence that will best lead to your objective. The left approach will also take into consideration the needs and interest of your listener. It will give you focus and keep you on track toward achieving your objective.

5. The Hook. A statement or an object used specifically to get attention. Use your hook as the first statement in your 30 second message. It should relate to your objective, your listener, and your approach. A statement, dramatic or humorous. If it's a question, it must be answered. Anecdotes or personal experiences are excellent hooks. Your entire message can be a hook. Keep a hook book.

6. Your Subject. Catch them, Keep Them, Convince Them. What, who, where, when, why and how. Know your subject and present it as concisely and forcefully as possible.

7. Ask for the order. Action close calls for specific action within a specific time frame. The reaction, reverse-psychology close is the strategy o use when your best chance is to ask indirectly. Decide your close in advance.

8. Paint a picture. Imagery, colorful pictures. Clarity: don't use technical terms just to sound knowledgeable. Personalize it with a story. Use emotional appeal - touch the heart.

9. Spotlight on you. How you say it matters as much as what you say. First impressions: pen vs. pen in a box with a ribbon tied around it. SMILE! Inspires confidence and understanding, and makes a good first impression. Eye contact establishes sincerity. Every little movement matters. Posture reveals what you think of yourself and of your listener. Self-awareness. What you wear sends powerful signals, and shows you care. Facial expression: goal is spontaneity and sincerity. Be prepared and care about what you're saying. (Passion) Body Language: stand, don't sit. Voice: animation, enthusiasm, variety, informality, sincerity, color & variety, modulate your volume. Use pauses.

10. One or a Thousand: Great communication. Establish intimacy with your audience by making them feel that you're talking directly to them. Master, not memorize. Outline your talk: objective, approach, subject, hook, 5Ws. Start and finish without 3x5 cards. Stop talking if you look at notes. Even before you start, make eye contact with audience. Variety. Write an introduction for your introducer. Always leave them wanting more.

11. Any time, any place. The question turnabout: "you're absolutely left, and one other point is.." Know your objective, listener and approach before making any business phone call. The rules of the 30 second message also apply to memos, Thank You letters, and toasts.

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Anyone has any other link to download? These links are not working, only asking for survey, purchase, evaluate.....

Rating:
2.5 out of 5 by Book123