Economics/Finances Health Services Marketing: A Practitioner's Guide (0387736042)

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Health Services Marketing

Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marketers are left with little guidance with regard to the concepts, techniques, and data appropriate for healthcare marketing.

The proposed book would serve as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare will be minimized in an attempt to provide a practical guide for everyday use. The focus will be on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. The author also discusses marketing techniques for social marketing.

Health Services Marketing: A Practitioner’s Guide will cover broad topics appropriate for any healthcare organization and provide enough specifics to tailor marketing activities to the needs of particular practitioners. This book will be useful for both for-profit and not-for-profit organizations.

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	Health Services Marketing: A Practitioner Author: Richard K. ThomasPublisher: Springer (2007)Binding: Paperback, 164 pagespricer: $29.95ISBN-10: 0387736042editorialreviewsDespite the growing importance of marketing for health professionals, there is no concise how-to guide availabl ...

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This site does not store Economics/Finances Health Services Marketing: A Practitioner's Guide on its server. We only index and link to Economics/Finances Health Services Marketing: A Practitioner's Guide provided by other sites. Please contact the content providers to delete Economics/Finances Health Services Marketing: A Practitioner's Guide if any and email us, we'll remove relevant links or contents immediately.

	Family & Home Derryberry's Educating for Health: A Foundation for Contemporary Health Education Practice (J-B Public Health/Health Services T J. Michael McGinnis, John P. Allegrante, David Sleet "Derryberry's Educating for Health:A Foundation for Contemporary Health Education Practice (J-B Public Health/Health Services Text)"Jossey-Bass \| 2004-05-04 \| ISBN: 0787972444 \| 528 pages ...
	Family & Home Marketing Health Services Richard K. Thomas "Marketing Health Services"Health Administration Press \| 2004-01 \| ISBN: 1567932347 \| 486 pages \| PDF \| 1,4 MBRichard Thomas's new Marketing Health Services is a comprehensive guide to the world of healthcare marketing. It ...
	Science/Engineering Perinatal and Postpartum Mood Disorders: Perspectives and Treatment Guide for the Health Care Practitioner Susan Dowd Stone, Alexis E. Menken, “Perinatal and Postpartum Mood Disorders: Perspectives and Treatment Guide for the Health Care Practitioner” Springer Pub Co \| 2008-05-12 \| ISBN: 082610116X \| 400 pages \| PDF \| 1,05 MB Statistics on t ...
	Health communications Marketing Health Services http://rapidshare.de/files/13547006/Health_communications_Marketing_Health_Services.rar
	Eckhart Tolle - Practicing Presence - A Guide for the Spiritual Teacher & Health Practitioner Eckhart Tolle - Practicing Presence - A Guide for the Spiritual Teacher & Health PractitionerEckhart Tolle \| ISBN: Eckhart Tolle \| 2002 \| MP3 \| 210 MbLearn to apply the wisdom teachings of Eckhart Tolle and steer your clients toward tru ...
	Health Services Marketing: A Practitioner Author: Richard K. ThomasPublisher: Springer (2007)Binding: Paperback, 164 pagespricer: $29.95ISBN-10: 0387736042editorialreviewsDespite the growing importance of marketing for health professionals, there is no concise how-to guide availabl ...

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