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Business Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Posted on 2011-08-24




Name:Business Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
ASIN/ISBN:1605667927
Publish Date:2010
Pages:550 pages
Publish Date: 2010
ISBN: 1605667927
Pages: 550 pages
File Type: PDF
File Size: 6,6 MB
Other Info: Inf mation Scie nce Refe rence
   Business Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

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Neal M. Burns, "Handbook of Research on Digital Media and Advertising: User Generated Content Consumption"

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

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