Economics/Finances Handbook of Marketing Decision Models (International Series in Operations Research&Management Science) (0387782125)

Like Book123?! Give us +1

More

Handbook of Marketing Decision Models (International Series in Operations Research&Management Science)

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models.

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.

Buy Book at Lowest Price on Amazon

Rating:
2.5 out of 5 by Book123

Download Links
Server	Status
Direct Download Link 1	Alive
Direct Download Link 2	Alive
Download Link (Download)	Alive
Buy This Book at Best Price >>

Like this article?! Give us +1:

	Science/Engineering Handbook of Marketing Decision Models (International Series in Operations Research and Management Science) Author: Berend WierengaPublisher: SpringerPublish Date: 2008-09-12ISBN: 9780387782126Pages: 620Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with info ...
	Technical Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science) ISBN: 0387980180 Publisher: Springer Author: Description:The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these ne ...
	Handbook of Marketing Decision Models, (International Series in Operational Research and Management Science) Handbook of Marketing Decision Models (International Series in Operations Research and Management Science)Springer \| Berend Wierenga \| 2008-09-12 \| ISBN: 9780387782126 \| PDF \| 620 pages \| 8.53MbMarketing models is a core component of the ma ...
	Mathematics Modeling Uncertainty: An Examination of Stochastic Theory, Methods, and Applications (International Series in Operations Research and Management Science, ... in Operations Research & Management Science) Author: Publisher: Springer (2002)Binding: Hardcover, 800 pagespricer: $348.00ISBN-10: 0792374630editorialreviewsModeling Uncertainty: An Examination of Stochastic Theory, Methods, and Applications, is a volume undertaken by the friends a ...
	Handbook of Marketing Decision Models (International Series in Operations Research Author: Publisher: Springer (2008)Binding: Hardcover, 630 pagespricer: $169.00ISBN-10: 0387782125editorialreviewsMarketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredi ...
	Multiple Criteria Decision Analysis:State of the Art Surveys (International Series in Operations Research & Management Science) Multiple Criteria Decision Analysis:State of the Art Surveys (International Series in Operations Research & Management Science) Publisher: Springer \| ISBN: 038723067X \| edition 2004 \| PDF \| 1085 pages \| 16,79 mbMULTIPLE CRITERIA DECISION A ...

Share this page with your friends now!
Text link
Forum (BBCode)
Website (HTML)

DISCLAIMER:

This site does not store Economics/Finances Handbook of Marketing Decision Models (International Series in Operations Research&Management Science) on its server. We only index and link to Economics/Finances Handbook of Marketing Decision Models (International Series in Operations Research&Management Science) provided by other sites. Please contact the content providers to delete Economics/Finances Handbook of Marketing Decision Models (International Series in Operations Research&Management Science) if any and email us, we'll remove relevant links or contents immediately.

Book123

Categories

Share With Friends

Archive by Date

Search Tag

Newest

Useful Links

Economics/Finances Handbook of Marketing Decision Models (International Series in Operations Research&Management Science)

Related Articles

DISCLAIMER:

Comments (0) All