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Audiobooks & Video Training Global Public Relations: Spanning Borders, Spanning Cultures

Posted on 2010-10-25




Name:Audiobooks & Video Training Global Public Relations: Spanning Borders, Spanning Cultures
ASIN/ISBN:0415448158
Publisher:Routledge
Publish Date:2009
Pages:328 pages
File size:3 Mb
Publisher: Routledge
Publish Date: 2009
ISBN: 0415448158
File Type: PDF
Pages: 328 pages
File Size: 3 MB
   Audiobooks & Video Training Global Public Relations: Spanning Borders, Spanning Cultures

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Alan R. Freitag, "Global Public Relations: Spanning Borders, Spanning Cultures"

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

* foundational theories, and factors that shape the discipline

* communication across cultures

* trends affecting the public relations profession throughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

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