English
Deutsch
Français
简体中文
繁體中文
Categories
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Newest
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Useful Links
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (Adweek Books)
Posted on 2010-04-15
|  |
Author: David Kiley
Publisher: Wiley (2002) Binding: Paperback, 302 pages pricer: $16.95 ISBN-10: 0471263044 editorialreviews The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines. checked
Rating:
2.5 out of 5 by Book123 |
| Download Links | |
| Server | Status |
|---|---|
| Direct Download Link 1 | Alive |
| Direct Download Link 2 | Alive |
| Download Link (Download Link 1) | Alive |
|
Buy This Book at Best Price >> | |
Related Articles
 | Technical Bombs, Bugs, Drugs, and Thugs: Intelligence and America%27s Quest for Security ( Author: Loch K. JohnsonPublisher: New York University PressPublish Date: 01 November, 2000ISBN: 0814742521 |
 | Science/Engineering Stink Bugs of Economic Importance in America North of Mexico J. E. McPherson, Robert McPherson "Stink Bugs of Economic Importance in America North of Mexico"CRC | 2000-09-19 | ISBN: 0849300711 | 272 pages | PDF | 5 MBMany scientists have reported an extensive amount of information on the biology, lif ... |
 | Business/Investing Gerald Ratner: The Rise and Fall...and Rise Again Gerald Ratner - Gerald Ratner: The Rise and Fall... and Rise AgainWiley | 2007 | ISBN: 1841127868 | Pages: 268 | PDF | 1.74 MBIn 1991 Gerald Ratner was booked to make what should have been an everyday speech at the Institute of Directors. S ... |
 | Science/Engineering Conservative Brain Trust: The Rise, Fall, and Rise Again of the American Enterprise Institute by Howard J. Wiarda Conservative Brain Trust: The Rise, Fall, and Rise Again of the American Enterprise Institute by Howard J. WiardaPublisher: Lexington Books | 28 Dec 2008 | ISBN: 0739128833 | Pages: 338 | PDF | 1.57 MBIt was just before Christmas, 1980, a m ... |
 | Business/Investing The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America Allan Brandt | Basic Books | Pages: 640 | 2009-01-05 | ISBN : 0465070485 | PDF | 6.3 MBFrom agriculture to big business, from medicine to ... |
 | Technical A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books ISBN: 1586484877 Publisher: PublicAffairs Author: Alex BeamDescription:Today the classics of the western canon, written by the proverbial âdead white men,â are cannon fodder in the culture wars. But in the 1950s and 1960s, they we ... |
Comments (0)
