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Getting Naked

Posted on 2010-05-05




Name:Getting Naked
ASIN/ISBN:0787976393
File size:1 Mb
Publisher: Jossey-Bass 2010
Pages: 240 Pages
ISBN: 0787976393
File Type: PDF
File Size: 1 MB
   Getting Naked

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: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty



Author, speaker and management consultant Lencioni (The Three Signs of a Miserable Job) preaches a business model that may seem antithetical to many, which he calls "": being unafraid to show vulnerability, admit ignorance, and ask the dumb questions when dealing with clients. Lencioni's central argument is that by focusing on sales, rather than communication, consultants miss the key part of their job-consulting-and therefore lose out on valuable long-term client relationships. Presented mostly as a parable about a management consultant trying to reconcile two firms in a merger, Lencioni's latest is entertaining as well as informative, with a message that sticks (heavy-handed though it may be). Straightforward and widely applicable, Lencioni's advice should prove useful not only for business consultants, but anyone trying to build long-term client relationships.

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