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Get Bold - Using Social Media to Create a New Type of Social Business

Posted on 2012-07-25




Name:Get Bold - Using Social Media to Create a New Type of Social Business
ASIN/ISBN:0132618311
Publish Date: 2011
ISBN: 0132618311
Pages: 288 pages
File Type: PDF, epub
File Size: 3,9 + 3,7 MB
Other Info: I..M Pr..ss
   Get Bold - Using Social Media to Create a New Type of Social Business

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How to Drive Maximum Business Value from Social Media!

A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:

Align organizational goals and culture

Gain social trust

Engage through experiences

Network your business processes

Design for reputation and risk management

Analyze your data

...and win!

Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.

Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

Identify the transformations needed to become a Social Business

More fully leverage internal and external networks you already have

Use social techniques to streamline, extend, and improve your processes

Manage the risks of deeper connections with clients and employees



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