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Learning Core Audio: A Hands-On Guide to Audio Programming for Mac and iOS
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77
Introduction to Programming with Fortran - with coverage of Fortran 90, 95, 2003 and 77
MATLAB - Modelling, Programming and Simulations
-MATLAB: Modelling, Programming and Simulations- ed. by Emilson Pereira Leite (Repost)
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77 [Repost]
An Introduction to Programming and Numerical Methods in MATLAB [Repost]
"MATLAB: Modelling, Programming and Simulations" ed. by Emilson Pereira Leite (Repost)
Programming Social Applications: Building Viral Experiences with OpenSocial, OAuth, OpenID, and Distributed Web... (repost)
MATLAB Programming for Engineers (2nd edition) [Repost]
Sriranga Veeraraghavan, "Sams Teach Yourself Shell Programming in 24 Hours" (Repost)
Programming Computer Vision with Python - Tools and algorithms for analyzing images
Matlab: A Practical Introduction to Programming and Problem Solving (2nd edition) [Repost]
ECOOP 2011 - Object-Oriented Programming
Mobile JavaScript Application Development - Bringing Web Programming to Mobile Devices [Paperback]
Concurrent Programming on Windows (repost)
Expert WSS 3.0 and MOSS 2007 Programming (repost)
Embedded Software Design and Programming of Multiprocessor System-on-Chip (repost)
OpenCV 2 Computer Vision Application Programming Cookbook
Programming Computer Vision with Python: Tools and algorithms for analyzing images
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77
Introduction to Programming with Fortran - with coverage of Fortran 90, 95, 2003 and 77
MATLAB - Modelling, Programming and Simulations
-MATLAB: Modelling, Programming and Simulations- ed. by Emilson Pereira Leite (Repost)
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77 [Repost]
An Introduction to Programming and Numerical Methods in MATLAB [Repost]
"MATLAB: Modelling, Programming and Simulations" ed. by Emilson Pereira Leite (Repost)
Programming Social Applications: Building Viral Experiences with OpenSocial, OAuth, OpenID, and Distributed Web... (repost)
MATLAB Programming for Engineers (2nd edition) [Repost]
Sriranga Veeraraghavan, "Sams Teach Yourself Shell Programming in 24 Hours" (Repost)
Programming Computer Vision with Python - Tools and algorithms for analyzing images
Matlab: A Practical Introduction to Programming and Problem Solving (2nd edition) [Repost]
ECOOP 2011 - Object-Oriented Programming
Mobile JavaScript Application Development - Bringing Web Programming to Mobile Devices [Paperback]
Concurrent Programming on Windows (repost)
Expert WSS 3.0 and MOSS 2007 Programming (repost)
Embedded Software Design and Programming of Multiprocessor System-on-Chip (repost)
OpenCV 2 Computer Vision Application Programming Cookbook
Programming Computer Vision with Python: Tools and algorithms for analyzing images
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Programming Gestion de la relation client
Posted on 2010-03-16
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More René Lefebure, Gilles Venturi, "Gestion de la relation client" Mieux identifier et fidéliser ses clients grâces aux outils de CRM : Destiné aux décideurs, aux responsables fonctionnels (marketing, commercial) et aux chefs de projets informatique chargés de la mise en place de solutions CRM (Customer Relationship Management), cet ouvrage s'est imposé comme la référence en langue française sur la gestion de la relation client. Il explique en détail les techniques marketing utilisées pour mieux identifier, cibler et fidéliser ses clients, et dresse un panorama des solutions disponibles : techniques et outils de segmentation et de scoring, de datawarehouse et de datamining, de gestion des campagnes marketing, d'automatisation des ventes, de gestion du service client, de personnalisation de sites Web, etc. Retours d'expérience et critères de réussite des projets CRM : Dans cette nouvelle édition, les auteurs tirent les leçons de plusieurs années marquées par la démesure et par un taux d'échec élevé dans les projets de CRM. Ils proposent une démarche pragmatique de conduite de projet en identifiant précisément les facteurs de risque et les critères de réussite, et en mettant l'accent sur le contrôle du retour sur investissement. Cette deuxième édition propose également une analyse actualisée de la stratégie des différents acteurs du marché, qu'il s'agisse des éditeurs d'outils spécialisés, des éditeurs de suites CRM ou ERP (Siebel, Peoplesoft, SAP, Oracle...) ou du dernier venu sur ce secteur, Microsoft.
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