Adventure Legends George Gallup in Hollywood (Film and Culture Series) (0231121334)

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George Gallup in Hollywood (Film and Culture Series)

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia.

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	Entertainment European Cinema: Face to Face with Hollywood (Amsterdam University Press - Film Culture in Transition) Publisher: Amsterdam University PressLanguage: englishISBN: 9053566023Paperback: 566 pagesData: October 1, 2005Format: PDFDescription: Has European cinema, in the age of globalization, lost contact not only with the world at large, but with ...
	Family & Home Public Television: Politics and the Battle over Documentary Film (Communications, Media and Culture Series) Public Television: Politics and the Battle over Documentary Film (Communications, Media and Culture Series)By B. J. BullertPublisher: Rutgers University Press \| ISBN: 0813524709 \| PDF \| 224 pages \| 1.1 MBPublic television's original mandate ...
	Business/Investing Careers for Film Buffs & Other Hollywood Types Careers for Film Buffs & Other Hollywood Types Publisher: McGraw-Hill \| ISBN: 0071405747 \| edition 2003 \| PDF \| 208 pages \| 1,12 mbThese inspiring books let career explorers look at the job market through the unique lens of their own i ...
	Arts & Design Hollywood Heroines: Women in Film Noir and the Female Gothic Film Hollywood Heroines: Women in Film Noir and the Female Gothic Film I. B. Tauris \| illustrated edition (May 27, 2008) \| 256 pages \| English \| ISBN : 1845115627,1845115623 \| PDF \| 3.21MBProduct Description:The endangered and dangerous female ...
	Jean Desmet and the Early Dutch Film Trade (Amsterdam University Press - Film Culture in Transition) Ivo Blom, "Jean Desmet and the Early Dutch Film Trade (Amsterdam University Press - Film Culture in Transition)"Publisher: Amsterdam University Press \| 2003 \| ISBN 9053565701 \| PDF \| 460 pages \| 10.4 MBThe Netherlands Film Museum's Desmet C ...
	Arts & Design Hollywood Beyond the Screen: Design and Material Culture (Materializing Culture) Author: Anne MasseyPublisher: Berg Publishers (2000)Binding: Hardcover, 224 pagespricer: $105.00ISBN-10: 1859733166editorialreviewsHollywood has exerted a profound influence on British style and design. From its earliest days, Hollywood gla ...

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