Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests (0470562234)

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Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in

some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the

pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal

customer base. Game-Based Marketing will:

* Explain the growing phenomenon of game-based marketing and how it works

* Show marketers how to develop games to incorporate into their marketing strategy

* Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The

Tab; the iconic McDonald’s Monopoly Game that reportedly generates nearly one-hundred million dollars in

incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world

scavenger hunts for miles accrue millions annually.

Provocative and instructive, Game-Based Marketing’s message is clear: Use the tools in this book to put games

in your marketing mix now… or you’ll be out of the game altogether.

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	Technical The Customer Loyalty Solution : What Works (and What Doesn%27t) in Customer Loya Author: Arthur Middleton HughesPublisher: McGraw-Hill TradePublish Date: 20 February, 2003ISBN: 0071363661
	Business Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton (Author)Publisher: Financial Times Prentice Hall; 1st edition (January 31, 2002) \| ISBN-10: 0130671673 \| PDF \| 2 Mb \| 320 pagesCu ...
	Business The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty ProgramsMcGraw-Hill; 1 edition \| ISBN: 0071363661 \| 336 pages \| February 20, 2003 \| PDF \| 2 MbDatabase marketing is today's most powerful tool for designing c ...
	Study Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by T pic info:2007-05-16/0130671673_origCustomer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton (Author)Publisher: Financial Times Prentice Hall; 1st edition (January 31, 2002) \| ISBN-10: 01 ...
	Business/Investing Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer Loyalty Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer LoyaltyFT Press \| 2004 \| ISBN: 0131453564 \| Pages: 224 \| PDF \| 1.09 MBMany businesses find themselves asking: "Who's stealing my customers? Why ...
	Magazine Continuous Customer Dialogues: Strategies for growth and loyalty in multi-channel customer-oriented organizations, Free Infor White Paper

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	Technical The Customer Loyalty Solution : What Works (and What Doesn%27t) in Customer Loya Author: Arthur Middleton HughesPublisher: McGraw-Hill TradePublish Date: 20 February, 2003ISBN: 0071363661
	Business Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton (Author)Publisher: Financial Times Prentice Hall; 1st edition (January 31, 2002) \| ISBN-10: 0130671673 \| PDF \| 2 Mb \| 320 pagesCu ...
	Business The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty ProgramsMcGraw-Hill; 1 edition \| ISBN: 0071363661 \| 336 pages \| February 20, 2003 \| PDF \| 2 MbDatabase marketing is today's most powerful tool for designing c ...
	Study Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by T pic info:2007-05-16/0130671673_origCustomer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton (Author)Publisher: Financial Times Prentice Hall; 1st edition (January 31, 2002) \| ISBN-10: 01 ...
	Business/Investing Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer Loyalty Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer LoyaltyFT Press \| 2004 \| ISBN: 0131453564 \| Pages: 224 \| PDF \| 1.09 MBMany businesses find themselves asking: "Who's stealing my customers? Why ...
	Magazine Continuous Customer Dialogues: Strategies for growth and loyalty in multi-channel customer-oriented organizations, Free Infor White Paper

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