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Lectures on Numerical Methods in Bifurcation Problems
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Educational Psychology by Edward L. Thorndike
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The Theory of the Theatre by Clayton Hamilton
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Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
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Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
Posted on 2010-04-13
|
Author: Richard Laermer
Publisher: Bloomberg Press (2003) Binding: Hardcover, 256 pages pricer: $24.95 ISBN-10: 1576600998 editorialreviews Whether looking to promote a person, a business, a product, or even an idea, with Full Frontal PR, anyone can design and implement a simple plan and earn essential media coverage -- without a large budget. In this groundbreaking work, PR guru Richard Laermer, CEO and chief strategist of the renowned media relations shop RLM PR, teaches how to get people talking and to generate effective press. With entertaining case studies, Laermer and RLM media director Michael Prichinello break down the processes and demonstrate how anyone can use press productively. Readers learn how to identify their unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements. These tactics are based on proven methods that are easy to implement and, most importantly, cost effective. PR is still the easiest, most inexpensive way to gain market share and reach customers, and RLM's innovative and out-of-the-box campaigns for such firms as E*Trade Financial, CompuServe, HBO Online, and Sesame Street Interactive have launched numerous brands into the spotlight. Now Full Frontal PR shows readers how to break their message through the clutter and into the left of attention. failed
Rating:
2.5 out of 5 by Book123 |
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