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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company: Scott A. Shane

In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.

Summary: Essential for anyone considering franchising their own business

Rating: 5

If you are considering franchising your own business concept, this is the best, most definitive guide I have seen on the subject. As a former franchisee and author of a book on franchises, I've experienced and read a lot on the subject. This book is well-researched, easy to read and a very thorough guide. A must read before you start selling franchises, and an interesting, helpful and very informative read if you are considering buying one to operate as a franchisee.

Summary: A Retail Start Up Kit

Rating: 5

Whenever I go to any strip mall or general retail area I start to wonder if there are non-franchise establishments left. Almost everything is franchised and if there is not one near you just wait because is coming soon. This book details out some of the facts about the franchising boom. It states that almost 2,300 companies franchise and that there are about 770,000 outlets that generate about $1 trillion in sales annually. Yes the world has gone franchise and the best thing to do is hop on the band wagon.

This book talks about why some firms in some industries chose to go the franchising route and when others do not. One of the main goals of the book is to explain when franchising is a good strategy for a firm and when it is not. There are advantages and disadvantages to this strategy and the authors try to walk you through them. The authors also try to help the reader determine whether you are better off using franchising in your own business.

Overall I found the book to be interesting and full of great information. The authors seem to know their stuff and if you are involved in franchising in any capacity then this book should help you if for nothing more then to gain a better understanding of the big picture and understand the drivers for the business model.

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Rating:
2.5 out of 5 by Book123