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History/Military Троя и троянцы. Боги и герои города-призрака
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
History/Military The Collapse Of The Democratic Presidential Majority: Realignment, Dealignment, And Electoral Change From Franklin Roosevelt To Bill Clinton (Transforming American Politics)
History/Military Ernesto "Che" Guevara (The Great Hispanic Heritage)
History/Military Luger Accessories
History/Military Congress, Progressive Reform, and the New American State
History/Military Battle in the Baltics 1944-45: The Fighting for Latvia, Lithuania and Estonia, a Photographic History
History/Military Native Vote: American Indians, the Voting Rights Act, and the Right to Vote
History/Military The Martinsyde Elephant (Profile Publications Number 200)
History/Military The M.Bloch 151 & 152 (Profile Publications Number 201)
History/Military The Douglas A-20 (7A to Boston III) (Profile Publications Number 202)
History/Military The Heinkel He 162 (Profile Publications Number 203)
History/Military Democracy without Competition in Japan: Opposition Failure in a One-Party Dominant State
History/Military Globalization of Capital and the Nation-State: Imperialism, Class Struggle, and the State in the Age of Global Capitalism
History/Military Performances of the Sacred in Late Medieval and Early Modern England (Repost)
History/Military Demography and Roman Society (Ancient Society and History)
History/Military Reducing Poverty Through Growth And Social Policy Reform in Russia (Directions in Development)
History/Military Screening Politics; The Politician in American Movies, 1931-2001
History/Military Between Self-Determination and Dependency: Jamaica's Foreign Relations 1972-1989
History/Military Political Psychology: Key Readings
History/Military Anglo-Norman Studies 24: Proceedings of the Battle Conference 2001
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History/Military From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video (Inside Technology).
Posted on 2010-04-14
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More Joshua M. Greenberg, "From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video (Inside Technology)". The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology—a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers "You don't have to miss Kojak because you're watching Columbo." But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies.In From Betamax to Blockbuster, Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. Greenberg charts a trajectory from early "videophile" communities to the rise of the video store—complete with theater marquee lights, movie posters, popcorn, and clerks who offered expert advice on which movies to rent. The result was more than a new industry; by placing movies on cassette in the hands (and control) of consumers, video rental and sale led to a renegotiation of the boundary between medium and message, and ultimately a new relationship between audiences and movies. LINKS
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