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Forecasting for the Pharmaceutical Industry: Models for New Product And In-market For
Posted on 2010-03-18
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ecasting And How to Use Them Free eBook download. Publisher: Gower Publishing Company | ISBN: 0566086751 | edition 2006 | PDF | 141 pages | 10,4 mb In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. Download:
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| Forecasting for the Pharmaceutical Industry Forecasting for the Pharmaceutical Industry: Models for New Product And In-market Forecasting And How to Use Them Publisher: Gower Publishing Company | ISBN: 0566086751 | edition 2006 | PDF | 141 pages | 10,4 mbIn virtually every decisi ... |
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