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Focus Groups: A Step-By-Step Guide (3rd Edition) By Gloria E. Bader, Catherine A. Rossi
Posted on 2011-01-17
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More Gloria E. Bader, Catherine A. Rossi, «Focus Groups: A Step-By-Step Guide (3rd Edition)» For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition. About the Author Gloria Bader is the president of The Bader Group, a fourteen year old management consulting firm specializing in executive development, organizational assessments/development, and action learning. Her co-author, Cathy Rossi, was a consultant with The Bader Group. She is now an OD specialist with Solar Turbines. | | Mirror Allowed
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