Audiobooks & Video Training Everything I Know about Marketing I Learned From Google (0071742891)

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Audiobooks & Video Training Everything I Know about Marketing I Learned From Google

Posted on 2010-10-03

Name:	Audiobooks & Video Training Everything I Know about Marketing I Learned From Google
ASIN/ISBN:	0071742891
Publish Date:	2010
Language:	English
Pages:	341 pages
File size:	1.5 Mb
Publish Date:	2010
ISBN:	0071742891
Language:	English
Pages:	341 pages
File Type:	PDF
File Size:	1.50 MB
Other Info:	McGraw-Hill; 1 edition

Audiobooks & Video Training Everything I Know about Marketing I Learned From Google

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"Everything I Know about Marketing I Learned From Google", Aaron Goldman

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.

You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how:

- Apple is Googling its customers to remain relevant to their passion points

- GE is Googling its marketing plans by selling altruism

- Threadless is Googling its products by tapping the wisdom of crowds

- Barack Obama Googled his way to the top of the political ladder

And now you, too, can Google your business to build meaningful connections with more customers than ever!

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	Study Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond Anthony Borelli, Greg Holden, "Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond" Wiley \| 2007-04-13 \| ISBN: 0470100346 \| 253 pages \| PDF \| 4 MB For more than a decade, the Internet has allowed people to mak ...
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