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Everything but the Coffee: Learning about America from Starbucks

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

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	History/Military Confronting the Coffee Crisis: Fair Trade, Sustainable Livelihoods and Ecosystems in Mexico and Central America Confronting the Coffee Crisis: Fair Trade, Sustainable Livelihoods and Ecosystems in Mexico and Central America Publisher: The MIT Press \| ISBN: 0262026333 \| edition 2008 \| PDF \| 400 pages \| 1,4 mb Our morning cups of coffee connect us to ...
	Business/Investing It's Not about the Coffee: Leadership Principles from a Life at Starbucks It's Not about the Coffee: Leadership Principles from a Life at Starbucks]Blackstone Audiobooks, Inc \| ISBN: 1433208067 \| 2008-01-01 \| MP3 \| 48 MbHere are the insights that fueled the Starbucks growth, its phenomenal success, and especially ...
	Family & Home Coffee Connoisseur’s Cookbook, A Collection of Recipes to make every Coffee Break A Memorable Event James W Perrine,"Coffee Connoisseur’s Cookbook, A Collection of Recipes to make every Coffee Break A Memorable Event " James W Perrine \| 2006 \| ASIN: R20090313A \| 76 pages \| PDF \| 1,1 MB INTRODUCTIONIf you are a coffee drinker, and are ...
	The Ultimate Starbucks Coffee Recipe Book The Ultimate Starbucks Coffee Recipe Book The Ultimate Starbucks Coffee Recipe BookPDF \| English \| ASIN: B0026L5MG8 \| 10MBThis is an awesome eBook that consists of 32 pages of Starbucks Coffee recipesDownload link :
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	Business Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money Setting Up and Managing Your Own Coffee Bar: How to Open a Coffee Bar That Actually Lasts and Makes Money By John Richardson, Hugh GilmartinPublisher: How to Books 2010 \| 197 Pages \| ISBN: 1845283279 \| PDF \| 1 MBThis book is a distill ...

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