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Alexander I. Poltorak Paul J. Lerner, "Essentials of Licensing Intellectual Property"

Satisfies the longstanding need for a practical, down-to-earth guide to intellectual property licensing

Intellectual property licensing is one of the most crucial, and least understood, income drivers among inventors and high-tech companies. Written by acknowledged experts in the field, Essentials of Intellectual Property Licensing provides managers with a clear, concise overview of IP licensing. In practical, down-to-earth language it clearly explains licensing strategies; deal making; royalties and royalty rates; patent, trademark and copyright licenses; and basic contract law. Managers learn the significance of intellectual property licensing on their bottom lines, and how to value both established and new intangible technologies. And, with the help of case studies and plenty of real-world tips and techniques for structuring and negotiating the best deals, the authors outline a complete step-by-step process for developing and implementing an effective intellectual property program in virtually any type of enterprise.

Paul J. Lerner (Suffern, NY) is Senior Vice President and General Counsel of General Patent Corporation, an intellectual property management company. Alexander I. Poltorak is the founder and Chief Executive Officer of General Patent Corporation.

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