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Business SalonOvations' Day Spa Techniques [Repost]
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Business Erfolgsgeheimnisse des Marketingmanagers: Die ungeschriebenen Gesetze auf dem Weg zum CMO
Posted on 2010-04-27
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More Michael M. Meier, Christine Wichert, "Erfolgsgeheimnisse des Marketingmanagers: Die ungeschriebenen Gesetze auf dem Weg zum CMO" Was macht einen Marketing-Manager wirklich erfolgreich? Wieso haben CMOs durchschnittlich eine weniger als halb so lange Verweildauer im Unternehmer wie CEOs? Was heißt überhaupt Erfolg und wie erzielt man ihn? Welche fachlichen und persönlichen Erfolgsfaktoren muss man auf dem Weg nach oben entwickeln und wie positioniert man sich idealtypisch im Unternehmen? Welche Funktionen und Projekte sollte man besetzen und welche eher meiden? Wie verankert man die Marketingfunktion als wichtigen Werttreiber im Unternehmen? Auf diese Fragen finden Marketing-Manager im Buch eine Antwort. Download Not all books ... appear on the homepage. In order not to miss many of them follow ebooks section (see top of each page on AH)
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